Direct to consumer online sales initiative!
In an industry slow to adopt new tech, Edelbrock relied on a traditional business to business model for decades. The challenge was to transition from an informative website to a consumer driven e-Commerce channel.
The success of this project required sourcing trustworthy partners and software solutions as well as finding a fine balance of co-existing with traditional B2B accounts. Their continued success as well as growing this new channel in revenue year over year is the ultimate goal!
The approach and execution of this transition was of upmost importance to our company and brand reputation. The process started with outsourcing 3 agencies to do a deep dive on our brand and to offer software solutions and recommendations on how to move forward. During that process, data collection and documenting 85 years of product information was underway. The decision was made to move forward with Magento 2 and AutoPlus. Magento 2 is the latest incarnation of the leading enterprise-class ecommerce platform, utilized by over 200,000 online retailers. When it came time to choose the PIM (product information management) system, AutoPlus seemed to be the best suited for the automotive product line that we carry. Lastly, all systems we choose required compatibility with our existing Oracle ERP (enterprise resource planning) system.
Once the development partner was selected, the design and development process began alongside the data organization. Three Different environments were created; Live > Staging > Development. Oracle ERP, Live chat, Ring central VoIP phone system, Salesforce, and many other third-party integrations were connected to Magento and tested using a rigorous UAT process for several different scenarios, browsers and devices. EDI file transfers were also configured and tested to ensure minimal hands on effort for all order processing.
In order to ensure customer satisfaction, a customer service team was assembled, new internal positions and processes were created, and training was provided.